Tuesday, April 14, 2009

Donor marketing: Your MFI and the Internet

When we think of donor marketing, one of the first things we think of is our MFI's website. And rightly so - the Internet has an international reach. But it isn't enough to have a site, one needs content, and that content needs to be regularly updated. Yes, bells and whistles and shiny graphics are nice, but really what keeps folks coming back is up-to-date information they can use.

Look at your donor or funder needs the same way you'd look at your client needs. What do they care about? What benefits can you provide them?

Next, leverage your website content through social marketing tools such as FaceBook, which enables organizations to create their own web pages with links back to the original website, updates, and to even create "fan groups" so friends can publicize you.

Want some inspiration? Check out the Bridge2Rwanda site, and see how it leverages FaceBook and other types of web media to promote its cause. Okay, it's not a microfinance site, but don't you wish it was yours?

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